AJ Moreno
Hello, I’m a Product Designer & Senior Graphic Designer from San Diego, CA., now based in Pittsburgh, PA.
I am currently a Principal UX Designer at PNC leading and mentoring Jr. designers while initiating design iterations for home lending and financial technology applications.
My Experience: I hold a Bachelor’s degree in Graphic Design and have over 13 years of hands-on experience creating and implementing effective design solutions. For the past 5 years, I’ve specialized in designing user interfaces and experiences across web, mobile, machine learning, and artificial intelligence applications.
With a strong foundation in graphic design and a focus on technology, I’m both a problem solver and a visual thinker—driven by craftsmanship and motivated by empathy. I gravitate toward storytelling and problem-solving, delivering thoughtful experience designs, interactive prototypes, and high-quality solutions grounded in design-led methodologies.
Who I am: I was born and raised in San Diego, California, where I spent most of my life. Growing up in a culturally diverse environment has shaped my perspective and equipped me with the experience and awareness needed to effectively meet the diverse needs of my clients.
One of my proudest accomplishments was playing soccer at a high level, representing both California and the United States in the National and World Cups for the U17–U19 semi-pro divisions.
My hobbies include collecting Marvel comics, playing video games, playing soccer, building Legos, and running Dungeons & Dragons campaigns with friends. These interests have shaped my personality, empathy, tolerance, and values, laying the creative foundation for my design career and personal growth.
I’ve had the privilege of collaborating with esteemed organizations such as NASA, Google, Rockstar Studios San Diego, Carnegie Mellon University, the San Diego County Sheriff’s Department, the U.S. Air Force, the U.S. Army, and various other freelance projects.
I approach every opportunity with humility, empathy, acceptance, and excitement. I'm always eager to share my personality and passion for design with any team or organization I'm a part of.
-AJ Moreno
In pursuit of my goal to contribute positively to the world, I place my trust in good people, collaboration, teamwork, cutting-edge technology, intuition, and experience. Life is too short to be serious all the time, we should always embrace those we love and follow our passion in life no matter where it takes us.
Figma
Adobe Creative Suite
Sketch
Invision
Google Analytics
JIRA
Slack
Discord
HTML5
CSS
Microsoft Office Suite
Methodologies
Agile
Scrum-Agile
Iterative
Waterfall
KANBAN
User Centered Design
User Interface Design
User Experience Design
Product Design
Wireframing
Low-High Fidelity Mockups
Interactive Prototyping
Graphic Design
Branding & Logo Design
Typography
Web Design
Mobile Design
A.I. & Machine Learning Design
PowerPoint Slide Design
Other Skills
Rapid Iteration
Cross-Functional Team Collaboration
Written Communication
Verbal Communication
Human-Centric Approach
Leadership
Professional Skills
Research
User Research
A/B Testing
Information Architecture
User Interviews
Usability Testing
Eye-Tracking
User Testing
Storyboarding
User Journey Mapping
Competitor Analysis
Quantitative Analysis
Software
Design
Contact
Experience
PNC
B2B Financial Technology
Principal UX Designer
Pittsburgh - Pennsylvania
2025 - Present
Frontier Technology Inc. | Contracted w/ US Army’s Artificial Intelligence Integration Center
B2B Aerospace Technology Software Company for the United States Department of Defense
Advisory Graphic Designer | UI/UX Designer
Pittsburgh - Pennsylvania
2022 - 2025
San Diego County Sheriff’s Department - Contract
Law Enforcement Government Agency serving San Diego County
Senior Graphic Designer
San Diego - California
2020 - 2022
The Fountain Media Group
B2B & B2C media company serving 500,000 customers in the San Diego area
Graphic Designer
San Diego - California
2011 - 2020
Best Buy
Multinational consumer electronics retailer
Sales Supervisor
San Diego - California
2009 - 2014
Education
University of California San Diego | San Diego, California
Certification - User Experience Design (In Progress)
2024-2025 GPA 4.0
Grand Canyon University | Phoenix, Arizona
Bachelor of Arts - Graphic Design
2019-2022 GPA 3.79 | w/ Honors - Magna Cum Laude
San Diego City College | San Diego, California
Associate in Arts and Sciences - Visual and Performing Arts
2009-2014 GPA 3.2
Engagements and Panels I’ve Spoken At
Bakery Square, Pittsburgh, PA: AI Horizons Summit 2024Bakery Square Pittsburgh, AI Horizons Summit: “AI for National Security: What’s the Urgency?”
October 2024Carnegie Mellon University, A.I. Symposium Panel: “Integration of UI/UX Design within Artificial Intelligence”
September 2024US Army, AI Onboarding Panel: “Artificial Intelligence & the Landscape of Design”
March, 2024